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Four Methods That Made Six-Figure Businesses Out of Side Hustles getty
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You will learn about low-cost side jobs that can help you build a business in the future. However, as side hustles have become essential to supplement Americans’ income and build financial security, it is worth revisiting the conversation and sharing some successful strategies that side hustlers have implemented to build six-figure businesses.
A recent report from the Bureau of Labor Statistics found that 5% of workers hold more than one job, with a median monthly salary of around $200 for this second job. Despite this, a growing number of women are defying the odds and turning side jobs into incomes exceeding $100,000 annually. These women, each with a different background and industry, explain how they went from working nights and weekends to full-time founders. Part-time work can be turned into long-term, sustainable businesses with the help of the systems, shifts in mindset, and clear decision-making that are outlined in this article. Let's investigate them.
No. 1 Side Hustle Strategy 1. Get your community involved as much as you can.
While working full-time at a law firm and attending esthetician school in the evenings, Nicole Leon started her first side business in 2018. During our conversation on the Brown Way To Money Podcast, she told me, "I was working 9 to 5, in school 6 to 9, and then lashing people at 10 or 11 p.m. and on weekends."
Within a year, what began as a quick way to make extra money grew into a six-figure business. Leon attributes her early success to the way she positioned her side business prior to its inception. She knew she wanted to take on this venture and create anticipation within her circle as a way to commit to her journey and let others know things were changing for her. “Months before I officially started, I was using social media to build anticipation. Everything from a business email to a website to an Instagram account to business cards was made by me. That mindset shift was important. She stated, "I told myself, "I'm doing this now."
Using her personal Instagram account, she teased a major reveal. “People were invested in my life already, so they were trying to guess what was coming,” she told me. “They thought I was having a baby or getting married. No one guessed it was a lash business.”
Using her personal Instagram account, she teased a major reveal. “People were invested in my life already, so they were trying to guess what was coming,” she told me. “They thought I was having a baby or getting married. No one guessed it was a lash business.”
Using her personal Instagram account, she teased a major reveal. “People were invested in my life already, so they were trying to guess what was coming,” she told me. “They thought I was having a baby or getting married. No one guessed it was a lash business.”
Using her personal Instagram account, she teased a major reveal. “People were invested in my life already, so they were trying to guess what was coming,” she told me. “They thought I was having a baby or getting married. No one guessed it was a lash business.”
Using her personal Instagram account, she teased a major reveal. “People were invested in my life already, so they were trying to guess what was coming,” she told me. “They thought I was having a baby or getting married. No one guessed it was a lash business.”
She teased a major reveal via her personal Instagram account. “People were invested in my life already, so they were trying to guess what was coming,” she told me. “They thought I was having a baby or getting married. No one guessed it was a lash business.”
She kept the momentum going after the launch by involving both her offline and online community. I referred to my customers as "models," offered them discounts on my services, and asked them to share my content on social media. You would tag me if I did your lashes, and I would tag you if I did yours. A business based on referrals grew quickly as a result of that dynamic.
Leon continued to be active online and involved in her community even when in-person appointments were disrupted by the Covid-19 pandemic. “I wasn’t making much money during those months, but I didn’t disappear. I was doing raffles, reading to kids on social media, selling lash-related products, anything to stay involved.”
Later on, Leon used the same approach to start a second business as a virtual assistant side hustle, which also made six figures in its first year. She stated, "People want to be a part of something." “I’ve involved my community in every stage of growth. It's a joint achievement."
No. 1 Side Hustle Strategy 2: Pay attention to your statistics and focus on what is working.
In July 2018, Katie Krimitsos started her podcast Meditation for Women as a side project while she was reducing the size of her previous business and taking care of her two young children. For nearly 18 months, the podcast was a part-time effort, delivering one episode per week, recorded during available time slots. Krimitsos stated, "It was absolutely my side hustle." “I was pregnant, had a toddler, and continued to support clients from my previous company. I worked between 10 and 15 hours per week.
Downloads skyrocketed by the beginning of 2020 as the Covivirus-19 pandemic began to drive demand for wellness content. Instead of pulling back, Krimitsos scaled up. I had an intuitive sense that I had to accelerate even as everything around me slowed down. This was needed by people,' she said. Her main strategy was to keep an eye on the analytics and duplicate what was consistently working.
Krimitsos started a second podcast, Sleep Meditation for Women, after noticing that episodes about sleep always did better than others. It became her most successful show. “I was watching the numbers. The sleep meditations had an impact. So, I created a whole new podcast with content I already had,” she told me. “That show took off. Additionally, I was aware that I could expand the brand if I could increase those touchpoints.
Under the Women's Meditation Network banner ever since, Krimitsos has launched a number of podcasts with highly targeted and SEO-friendly titles like Morning Meditation for Women, Meditation for Anxiety, and Panic Attack Meditations, among others. She stated, "They're not flashy." They are precisely what a person seeks. That’s intentional.” She increased her reach without increasing production time by repurposing content across platforms and cross-promoting shows within her network. I didn't have any more time. I had to stretch, but not break,” Krimitsos said.
The Women's Meditation Network generates close to $1 million annually today. Approximately 95% of earnings stem from sponsorships. Ads on podcast platforms and targeted PR campaigns, including one for her 100 millionth download in 2022, fueled her early growth. Since then, the network has received more than 175 million downloads all together. She stated, "I invested early in infrastructure, like paid ads, media pushes, and hiring help." “But the biggest driver was listening to the data and doubling down where it made sense.”
No. 1 Side Hustle Strategy 3: Set Daily Goals That Align With A Bigger Vision
By combining long-term vision with consistent, incremental action, Quynh Nguyen turned her creative side business of making handcrafted paper flowers into a six-figure business. In 2013, what started out as a favor for a friend's wedding turned into a global brand that now offers podcasts, subscription boxes, and online courses.
Nguyen stated, "I didn't start out thinking this would become a business." “It was something fun and stress-free that unexpectedly sparked demand.” Nguyen took contract event planning jobs and crafted flowers on the side after recovering from back surgery and leaving a physically demanding catering company she had previously run. She studied the niche market for crepe paper flowers over the next two years, established connections with international suppliers, and taught herself how to create pieces that were botanically accurate. She officially established Pink and Posey in 2015, which would serve as the foundation for her current offerings.
Nguyen attributes her development to setting clear, attainable daily objectives based on a more comprehensive strategic vision. She stated, "I committed to five key tasks every day, even while working full-time: reaching out to people in my industry, sending emails, and making connections." "Over time, that daily consistency increased."
She tied those responsibilities to a long-term objective, which was to organize an international convention for paper flowers. “When you have a far-off goal, it changes how you present yourself, how you approach relationships, and the kinds of decisions you make,” she said. Her approach to vendor partnerships, industry collaborations, and expanding her audience was shaped by this mindset.
Nguyen continues to use the same framework to grow her business today by co-hosting a podcast with two other artists called Paper Talk. She stated, "Everything still ties back to my original approach, whether it's content, community, or revenue strategy." "Start small, stay consistent, and align your daily actions with your business's future."
No. 1 Side Hustle Strategy 4: Lean Into Your Results To Create More Results
Dielle Charon was a full-time social worker when she started her side business in 2018. She provided life coaching, initially on mindset and later on business strategy, on nights and weekends. “People began asking how to start side hustles of their own,” she said. “That became my focus.”
At first, Charon used one-on-one sessions, Instagram, email marketing, and a podcast to reach potential clients while balancing both types of coaching. She turned to group coaching in an effort to cut back on hours and increase her income as the demand for business support increased. “Group programs allowed me to help more people while managing fewer calls,” she said.
Her early growth was driven by a focus on outcomes. “I talked about client results constantly,” Charon said. “Testimonial-based marketing helped people see the impact of my work.” She used live videos, stories, and teaching-focused podcast episodes to show off her successes across platforms, establishing credibility and generating leads. She heavily relied on Instagram during the Covid-19 pandemic to connect with new audiences. I talked about concepts, marketing strategies, and even how to use a side job to pay off debt. That kind of free education brought people in.”
In 2020, Charon reached six figures. From there, the company experienced rapid expansion, reaching $500,000 in 2021, $1 million in 2022, and $1.5 million in 2023. She attributes this expansion to an iterative strategy that consolidated the successful elements while gradually expanding her marketing mix. She stated, "We've added paid advertising and live events to meet our community in person." However, "Instagram is still our hub."
Every entrepreneur has an idea, a skill, or a need for extra money at some point. However, the mindset, rather than the product or platform, may be what differentiates a side hustle that earns an average amount per month from a high-growth business. The decision to treat your work as a business, even in its earliest stages, sets the tone for everything else.
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